BA (Hons) Marketing, Eligibility, Syllabus, Courses, Program, Keele University,UK

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BA (Hons) Marketing, Eligibility, Syllabus, Courses, Program, Keele University,UK




 
     
BA (Hons) Marketing      
Keele University, UK
 
 
Contact Info
enq@kfm.keele.ac.uk
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Program Description
BA (Hons) Marketing Principal course at Keele offers a unique training in the use of marketing by a range of organisations, including businesses and the non-profit or public sector organisations.

 
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University Description

 Keele was the first new United Kingdom university of the twentieth century, established with degree giving powers in 1949 as the University College of North Staffordshire.
The University was founded to promote interdisciplinary and multi-disciplinary scholarship and makes a distinctive contribution to higher education by emphasising the strength of a broad educational programme.

It is the UK's largest integrated campus university and occupies a 620 acre estate, with Grade II registration by English Heritage, the central feature of which is 19th century Keele Hall.

Located centrally within the UK, in Staffordshire, Keele is a major contributor to its local economy. With a turnover in excess of £80m , and a total staff of some 1,700 , the University generates around £130m of business in the region.

At this Universtiy, it
    * treats education and research as of equal importance
    * pursues high quality in educational programmes, both undergraduate and postgraduate
    * supports research which is of national and international significance
    * serves both regional and national needs.


It's distinctive features are as follows:

    * places high value upon inter- and multi-disciplinarity, both in education and research
    * translates that into a coherent philosophy for undergraduate education, which is broadly based rather than over specialised
    * has a rapidly growing provision in medical and health disciplines
    * produces graduates capable of deploying a range of intellectual skills and well suited to the twenty first century environment
    * provides postgraduate programmes which reflect continuing professional needs
    * is positively supportive of multi-disciplinarity in research
    * fosters a questioning approach to intellectual endeavour, with respect for good ideas whoever produces them
    * develops a strong sense of place and mutual commitment, stemming from the campus environment
    * provides for a high proportion of students to be resident on its Keele campus, along with a significant proportion of staff
    * derives maximum benefit to its activities from the environment offered by the distinctive and beautiful Keele campus

    * capitalises on being a relatively small University to foster interchange between its diverse activities
    * provides for academic, residential and commercial activities in a single campus environment where many facilities are shared
    * links its expanding programmes in health and medicine with other University activities
   * uses its assets to the benefit of local, regional and national communities
    * works in partnership with private and public sector partners to deliver this
    * is recognised as the leading academic conference venue
    * reproduces its positive distinctive features when it supports activities elsewhere than the Keele    campus
    * collaborates with other educational institutions where there is mutual benefit
    * is responsive to external influences and open to change
 

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